If you’ve been doing SEO for any length of time, you’ve undoubtedly experienced your fair share of failures. And in many cases, frustratingly, the SEO program itself was not the issue. While I’ve discussed meta topics such as management challenges, getting executive buy-in, and the need for flexibility in the past, I haven’t directly addressed the question, “What do you do if SEO isn’t your SEO problem?” As search marketers, we work our tails off analyzing data, search results, client websites and more, with the goal of providing recommendations that will move the needle. Unfortunately, the best recommendations in the world don’t matter if they aren’t implemented — and therein lies one of the biggest challenges of SEO. Let’s look at a few common obstacles that can hinder an SEO program’s progress and discuss how we can overcome them. Just following up We’ve all been there: You’ve sent one, two, three emails and still have heard nothing back. How can you possibly get anything done if the client won’t even answer your emails? It’s not a simple solution. People are busy; they have other priorities, and it’s our job to ensure our clients understand the importance and value of the program. If a contact goes silent, there are a few options we can try. Pick up the phone Your clients are busy people, and many of them probably receive dozens or even hundreds of emails per day. That’s a lot of messages to sort through! While it can be frustrating to not receive a response, it’s possible your contact has more important emails to get through. Pick up the phone. It’s so simple, yet we often forgot to do it. In the age of technology, everyone is emailing and texting. Talking to someone can go a long way. Use an email tracker If your...
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source https://andlocal.org/when-seo-isnt-your-seo-problem/
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