How to Build High-Quality Backlinks when Nobody Knows Your Name

So, you found out about the power of backlinks. Maybe a marketing friend told you how backlinks can benefit your SEO and drive traffic to your website. Or maybe you read an online article that briefly mentioned the word “backlink.” Whatever the case, you’re intrigued. And you’re not just intrigued. You’re interested in building a backlinking strategy. But you also recognize a serious problem: No one knows who you are. So why would they link to you or your website? After all, the number of backlinks you actually need to land on the first page of Google results is enough to make most marketers give up. Even the ninth and tenth positions have an average of over 30,000 backlinks. And the relationship between linking domains and rankings tells a similarly discouraging story. Won’t that take years to build? Well, the short answer is yes. But that doesn’t mean that you can’t start right away with your unknown name and website. In fact, despite the opinions of other online articles you’ve read, you don’t actually need to be famous to build backlinks. There are lots of different ways to build backlinks, and many of them don’t require a celebrity’s status. But before we look at eight different ways that you can build backlinks when no one knows who you are, let’s first take a quick moment to discuss why high-quality backlinks rather than low-quality backlinks are so important. Why you should aim for high-quality backlinks It’s tempting to hire a black hat SEO agency to build backlinks for your website. But there’s a reason marketers call it “black hat.” It’s the dark side of SEO. By that, I mean that black hat SEO strategies are risky, largely unethical, and don’t necessarily help your rankings. Black hat SEO tactics link your website to a variety...

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