Tuesday, February 28, 2017

How a Miami Web Designer Helps Local Businesses Attract New Clients

We live in the digital age, so if you have a business in today’s world you really need to have a website and web presence. The website is today what a business card or the Yellow Pages were thirty years ago. No one uses the yellow pages to look up a business anymore, and even if they do uses a phone directory they find it online. So the simple fact of the matter is, to be in business today you must have a we presence. The better your web presence, the more powerful and successful your business will be.

This means that once you have a web presence you must be found. So you have to account for SEO, search engine submissions and other tactics to make sure that the search engines find you so that real people can find you. But if you own a small local business in Miami or the Florida Keys, what good does it do if someone in Japan sees your website? They can’t walk around the corner and shop at your store or use your service.

You need to get what are known as qualified impressions. This means that you not only get people to look at your site, but you get people to look at your site that you can actually convert to sales and real dollars that affect your bottom line. You want people that are close to you who need or want your product and service to be able to find your product or service so they can do business with you and you can grow your local market share.

This is where expert miami web design can help local businesses attract new clients. You will be utilizing SEO campaigns and social media campaigns to attract visitors to your web site, but as a local business the process of attracting real local customers from the Internet starts with skilled web design. A talented, experienced web designer will build things into your website that attract local searches and potential local customers.

Excellent web design will utilize built in tools and tactics such as:

  • Localized SEO:
  • Built in Geographic Keys and Notations
  • Localized Maps
  • Localized Links and Backlinks
  • Area Specific keywords and Tags to Attract Localized Searches
  • Tagged Local Blogs and RSS Feeds
  • Utilize Area Specific Social Media Widgets and Feeds

Andlocal.org, is a highly respected, extremely successful web design firm located in Miami, FL. Andlocal.org boasts many happy customers made of local businesses in and around Miami. If you have a small business in the Miami area and need a website constructed or need a website re-design to attract local customers, Andlocal.org can help.



source https://andlocal.org/how-a-miami-web-designer-helps-local-businesses-attract-new-clients/

Tuesday, February 21, 2017

How Local SEO Helps Small Businesses

Owning and operating a business is a hard proposition. You have to develop a product or service that people want. You have to find out what a fair value for that product or service is and then devise a business plan that will allow you to profit from it. You have to fight competition that exists and already has market share, and also competition that is new and on the rise. But most importantly people have to KNOW your business exists, and they have to UNDERSTAND why they should do business with you and not someone else.

For small businesses getting a foothold in the business world can seem nearly impossible. So many small businesses fail because they cannot gain enough traction or market share to exist long enough to get a fair chance. The biggest problem they face is people finding out about what they offer, or even that they exist. You can have the greatest product ever invented at an extremely affordable price, but if people don’t know about it, what good does it do you? People can’t buy things they don’t know about, or patronize a business that doesn’t exist.

That is why local SEO can help a small business so much in today’s world. Localized SEO practices can help people, not just any people but people in your neighborhood and area, find out about your business. Excellent local SEO can even find qualified impressions, or get the attention of local people who are most likely to purchase your products or services. A recent Survey given by Search Engine Land yielded results that said that over 85% of modern day consumers find local businesses to patronize on the Internet. For years many surveys and polls have shown that over 75% of consumers research businesses online before they make any type of purchasing system.

This means to find customers today you need to have an online presence and you need to be found online or you just doomed yourself to fighting for less than 20% of the possible market. That is a recipe that will quickly doom a business to failure. It doesn’t give a small business even the remotest fighting chance. If you cannot be found online as a small business today, why bother opening your doors?

To be found online means that you must utilize SEO (Search Engine Optimization) so that search engines will rank your site and your online material. People look for businesses by searching through search engines like Google or Yahoo. If they want Pizza they may simply type ‘best pizza in Miami’ into a search query to find tasty nearby pizza. The better your SEO, the better your keywords are found and used, the higher the search engine will rank you. So if your SEO highlights the fact that you have tasty pizza you will be easier to find online.

But what good does it do you if someone in Kendall is looking for pizza if you own one small shop in Wynwood. This is where local SEO will help you find the customers who are looking for you. A skilled SEO marketing firm in Miami or expert will be able to use many techniques to highlight local SEO so your business is found, and is found by the people near you who you can actually convert to sales.

If you would like to find out how you can increase the visibility of your business visit https://andlocal.org or call 305-322-2753 and talk to a Local SEO expert.



source https://andlocal.org/how-local-seo-is-helping-small-businesses-in-miami/