Friday, December 29, 2017

What Matters More: Backlink Quality or Quantity?

In one corner stands backlink quality. Marketers everywhere are arguing that all you need to worry about to improve your rankings is the quality of the backlinks you’re generating. There’s no need to worry about the number of backlinks so long as the ones you generate are from high domain authority websites. But are they right? In the other corner stands those who argue for the quantity of backlinks. They say that the amount of backlinks you generate is far more important than the quality of those backlinks. In fact, they would argue that the quality of the backlinks matters very little if at all. But are they right? Well, that’s what we’re going to discuss. And my goal is to finish this debate once and for all. Or at least to settle it until Google comes out with a new algorithm update. But before I get too ahead of myself, what are backlinks? Backlinks are links that travel from another website to your website. They can come from social media sites and directories, but they most often come from blog posts and the content of other websites. Ideally, those links come from other relevant websites within your niche and industry. Marketers like yourself are scrambling to build these beauties because they massively impact your rankings on Google. If you have a lot of high-quality backlinks, then your stats might end up looking something like this. And that’s what we all want, right? We all want our backlinks to raise our website through the rankings and generate passive traffic and leads consistently every month. That’s the dream of every marketing strategy. But should you focus on quantity or quality of backlinks? While the two sides are fighting, let’s take a moment to discuss the ins and outs of each, and then...

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source https://andlocal.org/what-matters-more-backlink-quality-or-quantity/

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