VIP CONTRIBUTOR Joshua Daniels 2.6K READS Even in the digital age, there are a few marketing practices that polarize opinion quite like SEO. From those who consider it redundant or an inconvenient cost to the marketers that commit a large portion of their budgets to search engine optimization, it continues to inspire debate throughout the industry. SEO is arguably more important in today’s competitive online marketplace than it has been at any point in its history. The key lies in your execution, and an innate ability to distinguish good SEO services from those that are merely cheap or accessible. Below, we’ll explore this in further detail, while revealing the key reasons to avoid SEO packages that are marketed as being ‘cheap’ or ‘quick win.’ The Importance of SEO Let’s start by evaluating the importance of SEO, which remains the single most effective marketing technique for scaling traffic online. However, the practice is increasingly challenging, particularly in highly competitive industries where a large number of brands continue to strive for a viable market share. It’s clear that brands who invest in good quality SEO and are able to secure consistently high rankings will achieve a competitive advantage over their rivals. This leads us to the changing nature of customer behavior, which has evolved considerably as the web has enjoyed exponential growth. More specifically, consumers are increasingly likely to source, reference, and purchase goods online, as they leverage the web and its tools to seek out key points of information such as comparative pricing and availability. This is borne out by statistics, with more than 3.5 billion searches per day on Google alone. So, brands that rank well in Google’s organic search results in relation to pivotal keywords and phrases are in an ideal position to educate customers and compete for their business,...
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source https://andlocal.org/5-reasons-why-you-should-avoid-cheap-seo-packages/
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