Do you want to improve the ROI of your Facebook ads and Instagram campaigns? Wondering how to reach specialized audiences with Facebook ad targeting? In this article, you’ll learn how to create six refined target audiences for your Facebook and Instagram campaigns. How to Target Specialized Audiences With Facebook Ads by Aleh Barysevich on Social Media Examiner. How to Create Target Audiences in the Facebook Ads Manager There are two ways to create target audiences for your Facebook and Instagram ad campaigns in the updated Ads Manager. You can create audiences on the fly as you set up ad campaigns in the Audience section of the ad set. You can also create audiences by going to the Audiences page of the Ads Manager. If you use Business Manager, you’ll find the Audiences page in the same location. Certain audiences (such as those created from your website visitors and customer email list) will take longer to process than others, so it’s a good idea to create them in advance of when you need them for your campaign. This will give Facebook enough time to create the audience so it’s ready when you launch your campaign. Here’s how to get started creating custom, saved, and lookalike audiences. #1: Create a Saved Audience of Your Ideal Customer Demographics Do you know the demographics of your top customers? If so, you can use that information to create a saved audience to use in your Facebook and Instagram campaigns to reach people who are likely to buy your products or services. To create a saved audience for the first time, click the Create a Saved Audience button on the Audiences page. If you’ve created audiences in the past, click Create Audience and select Saved Audience from the drop-down menu. On the following page, you’ll see...
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source https://andlocal.org/how-to-target-specialized-audiences-with-facebook-ads-social-media-examiner/
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