Chuck Price 3.1K READS Schema markup, found at Schema.org, is a form of microdata. Once added to a web page, it creates an enhanced description (commonly known as a rich snippet), which appears in search results. Top search engines – including Google, Yahoo, Bing, and Yandex – first started collaborating to create Schema.org, back in
source https://andlocal.org/2017/07/22/what-is-schema-markup-why-its-important-for-seo/
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