PPC (pay per click) is a key component of many online marketing campaigns. And while it can drive significant revenue, it’s also one of the most expensive ongoing costs in a campaign. Therefore, it’s key that you test your ads regularly, to make sure you aren’t letting any conversions slip through the cracks. Testing and
source https://andlocal.org/2017/07/29/how-to-test-and-perfect-nearly-everything-in-ppc/
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