How to Outperform Sites Ranking Above You on Search Engines

That latest post took days to develop. It’s instructive and inspiring and educational and entertaining. Easily, one of your best yet. But you come to check your traffic data only to find that you’re ranking 70th in the SERPs. In other words, you ain’t gettin no traffic anytime soon. Zip. Zilch. Nada. Unless some crazy person is actually clicking seven pages deep on Google. Which they aren’t. All of that hard work, research, and effort got you almost nothing in return. Meanwhile, your competitors are ranking in the top ten results, even though their content isn’t as long or thorough. Why? Because of Google. But really, the most likely answer is time and links. Your post is new, so it’s going to take some time. Knowing this, that doesn’t mean you can sit around and expect it to be on the first page without doing work. Thinking that your new post will gain thousands of links on its own is foolish. Outperforming your competitors on search engines isn’t an easy, one-off task. But that doesn’t mean it’s impossible. In fact, if you implement a few of these tactics, it’s likely that (in time) you will. Why? Because your competitors are comfortable. They think the rankings won’t ever change. You, on the other hand, are grinding to get ahead. Here’s how you can outperform sites ranking above you on search engines. The Top Two Ranking Factors, Straight From Google When Google RankBrain was announced in 2015 on Bloomberg, it was made known that RankBrain was the third most important ranking factor. But that was all they said. What about the first and second ranking factors? We got almost nothing for an entire year. In 2016, we got some clear information (for once) from Google. In a Q&A with Andrey Lipattsev, a...

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