Tuesday, March 27, 2018

Local SEO in 2018: 12 Tips to Build Local Engagement

STAFF Angel NiƱofranco 2.2K READS This year, local businesses need to step up their game to get online visibility. Competition in the local SERPs is getting more difficult and “your website doesn’t matter” anymore. Dana DiTomaso, President and Partner at Kick Point, recently spoke about local SEO in 2018 and beyond during PeepCon 3.0. DiTomaso explained why businesses need to focus more on optimizing for local search and how they can get better online visibility through local engagement tactics. This is a recap of DiTomaso’s PeepCon 3.0 presentation. Local SEO: Today & Beyond Local search is undergoing a few challenges, including review spam and listing spam. But Google is making steps to address them. “Spam is like whack-a-mole,” according to DiTomaso. “Spammers try new stuff, Google smacks it down.” To improve the quality of its listings, Google introduced the Local Guide program where people provide relevant information about local businesses to Google. When people search for businesses, visit their location and review them from your Android phone – all with your Location Services turned on, then Google knows where you’ve been. Most people only have one phone and searching for a business, going there, and reviewing it are all measures of local engagement taking place on mobile. What’s more, it’s hard to fake location data. Currently, local search comprises of about one-third engagement, one-third local data, and one-third traditional SEO. But in the future, DiTomaso said, engagement will become a more significant factor for local SEO – as it is the best way how Google can differentiate the quality of businesses. Google knows so much about people – from the topics you’re interested in and the videos you watched, to the places you went to, and the things you said. Through these bits of information, Google has a complete snapshot of...

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source https://andlocal.org/local-seo-in-2018-12-tips-to-build-local-engagement/

15 Link Building Tactics to Supercharge Your SEO Efforts

Jeremy Knauff 4.5K READS Link building is still a vital component of modern SEO. I think it’s fair to say that many SEO practitioners would agree that it’s one of the most difficult components because the days of easily building hundreds or thousands of effective links are long behind us. Earning high-quality links from trustworthy and authoritative websites — the kind of links that are necessary to improve organic ranking — requires a disciplined and creative approach. You need to step outside of what everyone else is doing so that you can earn links that they don’t have, giving you a unique advantage in your organic search campaign. To help you earn plenty of valuable links that most of your competitors are too lazy to go after, I’ve outlined 15 tactics you can use to supercharge your link building efforts. 1. Get Readers Engaged with Your Content In the late 1990s, while still serving in the Marine Corps, we had to jump into below-freezing water during Arctic warfare training. You knew it would be intense, but until you plunged in, completely enveloped by the frigid water, you couldn’t possibly imagine the full intensity. Your feet broke the surface, and in an instant, you were completely submerged in a brutal cold unlike anything you’ve ever experienced. You stopped breathing, all of your muscles locked up, and your mind went completely blank. So what does that have to do with link building? Absolutely nothing, but it was a compelling story that got you engaged. If you want to earn quality inbound links, you need your visitors to be engaged and stick around long enough so they can see the value of your content. If they check out after a few sentences, you have almost no chance of earning a link. As Alan Bleiweiss explained...

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source https://andlocal.org/15-link-building-tactics-to-supercharge-your-seo-efforts/

Javascript and SEO – Everything You Need to Know about Crawling, Indexing & Ranking

The relationship between JavaScript and SEO started a long time ago and has been a highly debated topic in the virtual world, mostly in the SEO circles. Creating websites using JavaScript to feature content was a big hit back in the days. Many developers used this technique, with some lacking knowledge on whether search engines can parse and understand that content.   Along the way, Google changed its methodology and standpoint regarding JavaScript. Everybody started to doubt whether search engines, like Google, are able to crawl JavaScript. And that was the wrong question to ask. The better question to ask is can search engines parse and understand the content rendered by Javascript? In other words, can Google rank your website if it’s made in JavaScript?     Before starting to answer this question, we need to get some things straight. First, we should talk about how JavaScript works and how it is implemented, then understand how a website using JavaScript can be properly crawled and indexed, then ranked and if search engines can do all those actions for a website using JS code.   What is JavaScript and How Does it Work? Crawling. Indexing. Ranking – The Three Musketeers of SEO Googlebot vs. Caffeine in the JavaScript Rendering Process How Javascript Affects SEO How to Make Your Javascript SEO-Friendly Conclusion 1. What is JavaScript and How Does it Work?   JavaScript is one of the most popular programming languages to develop websites. It uses frameworks to create interactive web pages by controlling the behavior of different elements on the page.   Initially, JS frameworks were implemented client-side (front-end) only in browsers, but now the code is embedded in other host software, such as server-side (back-end) in web servers and databases, which will save you from a lot of trouble and pain. The...

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source https://andlocal.org/javascript-and-seo-everything-you-need-to-know-about-crawling-indexing-ranking/

How Long Does SEO Take? – SEO 101

Jeremy Knauff 3.6K READS Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! While there are many questions about SEO, few are as difficult to answer as “How long does it take?” This is because, in addition to all of the variables that play a role in the optimization of your own website, you also have to evaluate those same variables in your competitors’ optimization efforts. This can make an already complex question infinitely more difficult to answer. The short answer is “it depends.” Unfortunately, I won’t be giving you a specific timeframe for SEO results because that’s impossible. Nor will I be sharing some secret formula to answer this question because one simply doesn’t exist. However, there is a lot more to answering it than guesswork. The truth is that how long it takes comes down to analyzing several variables for your own website compared to the same variables for your competitors’ websites. There are three specific criteria that play a significant role on how long your SEO will take: competition, inbound links, and content. Competition If you’re selling something like salmon-flavored toaster pastries, you probably won’t face any competition. However, those of us selling products and services that real people will actually buy are going to face varying degrees of competition based on demand. For example, a plumber serving a small local market would face less competition than a real estate brokerage in the same city, which would face less competition than a national mortgage company. As you might imagine, the more competing webpages you’re up against, the longer it will take to get results. Both the difficulty and time necessary will usually follow a bell curve,...

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source https://andlocal.org/how-long-does-seo-take-seo-101/

Tuesday, January 30, 2018

Use of Voice Search in Public On the Rise, According to 2018 Study – Search Engine Journal

STAFF Matt Southern 1.4K READS A recent study from Stone Temple shows that people are becoming increasingly more comfortable with conducting voice searches in public. Moreover, the use of voice search commands while at home appears to be going down. Stone Temple’s second annual study of mobile voice usage trends examines how people use voice commands, when they’re used, and why. According to the company, results of the study are an indication that using our voice to interact with devices will soon be as common as using touch input. Compared to last year’s study, greater percentages of people surveyed reported to use voice search in nearly every environment except for two. Can you spot them? If you look closely you’ll see that, compared to last year, fewer people reported to use voice search at home alone and at home with friends. Those may have been the two situations in which you would have assumed more people would be most comfortable uttering commands to their phones. While those are still in the lead, the amount of people using voice search in a public setting is catching up. Growing numbers of people report to be using voice search in public environments such as the office, public transportation, restaurants, parties, the gym, and even theaters. This is especially interesting when you consider, in the same survey, people report to be annoyed when hearing others giving commands to their phones. A whopping 45% of people either “agree” or “strongly agree” that they feel annoyed when hearing someone else use voice commands. Over 60% of respondents say they like voice search because it’s fast and requires no typing, and over 66% agree that voice commands make using a smartphone easier. Perhaps that’s why so many people have no qualms about using voice search in public...

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source https://andlocal.org/use-of-voice-search-in-public-on-the-rise-according-to-2018-study-search-engine-journal/

Why Search – and SEO – Is Important

Ryan Jones 2.2K READS Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! In 2009, Bill Gates gave a speech at a private dinner where he famously said “the future of search is verbs.” Gates wasn’t talking about the words people type into search boxes, he was instead talking about why people search. Before we can understand why search is important, we need to take a step back and understand why people search. Why People Search In the early days, people searched to find a list of documents that contained the words they typed in. That’s no longer the case. Today’s searchers search to solve problems, to accomplish tasks, and to “do” something. They might be searching to book a flight, buy something, learn the latest Taylor Swift lyrics, or browse cat photos – but these are all actions. Or, as Gates referred to them, verbs. When a user starts a search, they’re really starting a journey. Marketers love to talk about something called “the consumer journey.” It’s just a fancy way of referencing a user’s path from the inception of their task to the completion – and most of these journeys start with a search. The consumer journey has been gradually playing a larger role in search over the last decade. Originally depicted as a funnel wherein users move from awareness to consideration to purchase, this old consumer journey has become outdated (although we still use this model for illustrative purposes and to make persona research easier). The Evolution of Search & the Consumer Journey The modern consumer journey no longer represents a funnel, but looks more like a crazy straw – with various...

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source https://andlocal.org/why-search-and-seo-is-important/

What Is Search Engine Optimization in 2018

STAFF Danny Goodwin 4.2K READS Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! Search engine optimization (SEO), according to our definition, is: The process of optimizing a website – as well as all the content on that website – so it will appear in prominent positions in the organic results of search engines. SEO requires an understanding of how search engines work, what people search for, and why and how people search. Successful SEO makes a site appealing to users and search engines. It is a combination of technical and marketing. But there is no single definition of SEO. That’s why I reached out to more than 60 SEO experts and asked them how they would define what search engine optimization is now. All of their answers and perspectives are unique – and not one of these definitions of SEO is wrong. Here’s how these SEO professionals say we should answer the question, “what is SEO?”  in 2018. Benj Arriola / SEO Director, Myers Media Group Google continuously develops and improves upon their algorithm to create a sophisticated machine that learns as it grows; the more it learns, the less humans can comprehend. Over the years, SEO strategies have evolved in attempts to keep pace with Google’s algorithm changes and updates with the use of machine learning and data science, and this is SEO in 2018. Yet some things never change, one factor remains constant: Google has always focused on quality, beneficial content that users love to read, watch, listen to, and share. With quality content that benefits the user as a focal point in Google’s ranking algorithm, it is imperative to also make that the priority of...

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source https://andlocal.org/what-is-search-engine-optimization-in-2018/