Tuesday, August 15, 2017

A Beginner’s Guide to SEO in a Machine Learning World

Dave Davies 4.1K READS When thinking about the rise of machine learning as it relates to SEO, we can be faced with a frightening scenario depending on the type of SEO you are. SEOs, like myself, who are logic-based and have historically worked relying on an understanding of the signals at play and how they

source https://andlocal.org/a-beginners-guide-to-seo-in-a-machine-learning-world-2/

Your Rankings Have Dropped – 10 Things to Do Now

Brock Murray 8.9K READS Whether your organic search rankings are in free fall or you observe a minor position loss on a secondary keyword, no one likes to see a drop. Though fluctuations are inevitable, especially in the face of Google’s rolling real-time algorithm updates, it’s never good news when your search rankings start trending in

source https://andlocal.org/your-rankings-have-dropped-10-things-to-do-now/

5 Ways to Accidentally Hurt E-commerce Search Engine Rankings

Ron Dod 2.8K READS Organic search is one of the most important customer acquisition channels. Period. SEO can bring in anywhere from 10 to 60 percent of your overall website traffic. Therefore, it’s paramount that you avoid any potential e-commerce SEO pitfalls. E-commerce sites that lose search rankings risk going out of business. Don’t let this

source https://andlocal.org/5-ways-to-accidentally-hurt-e-commerce-search-engine-rankings/

Why No Brand is Too Big for SEO

Josh McCoy 3.3K READS If you’ve ever helped lift a new brand off the ground and generate a large amount of organic visibility, you know that doing so is no easy feat. You need to build authority, create resourceful content, and instill SEO best practices. All of this takes time. Usually a lot of time. On

source https://andlocal.org/why-no-brand-is-too-big-for-seo-2/

Wednesday, August 9, 2017

5 ways to balance technical & non-technical SEO

In SEO’s earlier days, technical SEO was largely about coding. For a fun throwback, check out this 2008 SEL article on search-friendly code by Jonathan Hochman, an internet marketer and computer sciences grad from Yale. Technical SEO was all about how to optimize (and often, manipulate) code, metadata and link profiles to achieve better results. And

source https://andlocal.org/5-ways-to-balance-technical-non-technical-seo/

3 Ways a Solid Social Media Program Can Increase SEO Rank in 2017

Jasmine Sandler 1.6K READS There has been a ton of back and forth about how social media marketing impacts SEO and whether social profiles and posts can positively affect organic search rankings and visibility. Despite Matt Cutt’s famous 2014 video, in which Google’s former distinguished engineer refuted the idea that social signals were part of the ranking

source https://andlocal.org/3-ways-a-solid-social-media-program-can-increase-seo-rank-in-2017/

A Beginner’s Guide to SEO in a Machine Learning World

Dave Davies 3.1K READS When thinking about the rise of machine learning as it relates to SEO, we can be faced with a frightening scenario depending on the type of SEO you are. SEOs, like myself, who are logic-based and have historically worked relying on an understanding of the signals at play and how they

source https://andlocal.org/a-beginners-guide-to-seo-in-a-machine-learning-world/