STAFF Danny Goodwin 4.2K READS Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! Search engine optimization (SEO), according to our definition, is: The process of optimizing a website – as well as all the content on that website – so it will appear in prominent positions in the organic results of search engines. SEO requires an understanding of how search engines work, what people search for, and why and how people search. Successful SEO makes a site appealing to users and search engines. It is a combination of technical and marketing. But there is no single definition of SEO. That’s why I reached out to more than 60 SEO experts and asked them how they would define what search engine optimization is now. All of their answers and perspectives are unique – and not one of these definitions of SEO is wrong. Here’s how these SEO professionals say we should answer the question, “what is SEO?” in 2018. Benj Arriola / SEO Director, Myers Media Group Google continuously develops and improves upon their algorithm to create a sophisticated machine that learns as it grows; the more it learns, the less humans can comprehend. Over the years, SEO strategies have evolved in attempts to keep pace with Google’s algorithm changes and updates with the use of machine learning and data science, and this is SEO in 2018. Yet some things never change, one factor remains constant: Google has always focused on quality, beneficial content that users love to read, watch, listen to, and share. With quality content that benefits the user as a focal point in Google’s ranking algorithm, it is imperative to also make that the priority of...
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source https://andlocal.org/what-is-search-engine-optimization-in-2018/
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