Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look

Image via Shutterstock. Google is leaving you clues about how to become a better marketer — and you might not even be seeing them. 👀 The job of every marketer today, whether they work in PPC, SEO, CRO, or content, is to solve people’s problems. Google is taking note of companies that are doing it well, and companies that are leaving people disappointed. Search engine optimization is changing With the help of AI, machine learning and years of data, search engines are getting better at predicting what people want. At the recent Call to Action Conference, Seer Interactive founder Wil Reynolds explained that as search engines become more concerned with solving people’s problems, the old SEO toolset is going to be thrown for a curve: My bet is on people signals in the algorithm becoming how we’re going to see ourselves ranking better and better. Google’s algorithm is going in a direction of better understanding what people want. In other words, the search race is no longer simply about keywords — it’s about being a trusted brand committed to solving people’s problems. Find clues to solve prospects’ problems The good news is there are a few places you can start looking to see what your customers want, so you can then deliver. Here are two places Wil suggests any marketer can look to better solve their customers’ problems and start seeing better results. Clue #1: Comparison search queries When your future customers are in the evaluation stage of their journey, they’re likely comparing you with your competitors. They’re typing in things like “best,” “compare” and “reviews.” These keywords indicate that they’re not necessarily sold on you yet — they’re looking for a comparison. Knowing this, how can you discover exactly what they want so you can serve it up for...

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9 Reasons You Might Need to Rethink Your SEO Approach

Chuck Price 3.0K READS Have you ever wondered why your website isn’t generating any traffic? Perhaps you have traffic, but it’s the wrong audience and not converting. Maybe it’s because you are still living in the past. Many are still using SEO practices that were effective years ago, but have no value today. If that’s the case, you need to rethink your SEO strategies. Best SEO practices evolve, over time, as Google and the other search engines change ranking methods and algorithms. SEO is a practice that never stays constant. Whether you consider yourself a marketing professional or a newbie, you’ll only stay on top of your game by knowing what works and what is outdated. In this post, we’re going to discuss the reasons you may need to rethink your SEO approach, by exploring practices that no longer work. 1. Dated Content Marketing Practices If you still consider keyword density an integral part of your content marketing, knock it off. That practice dates back to a time when Google used strings of meta data for rankings. Today, Google uses artificial intelligence in the form of RankBrain to understand the context of a page. Not only does keyword stuffing make your content appear spammy, in the most egregious cases you could also trigger the Panda algorithm and take a ranking hit. Instead of worrying about keywords, focus on being contextually relevant and genuinely useful to the users 2. Dated Title Tag Practices Stuffing keywords in your titles is no longer a recipe for success and could even be counterproductive. Study after study shows pages now ranking for keywords that neither appear in the title nor on the page. Instead of worrying about keyword placement in the title, think about creating a snippet that describes the page and encourages users to...

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source https://andlocal.org/9-reasons-you-might-need-to-rethink-your-seo-approach/

SEO for Small Business Owners

Search engine optimisation is the practice of making changes or alterations to your company website, with the aim of improving your page rankings and searchability on the likes of Google, Bing and Yahoo. Changes made with SEO in mind can give you the online advantage over your competitors, while also improving the browsing experience of any visitors to your website. Most small business owners will not have the time or resources to spend money unless it’s absolutely necessary, and as such a commitment to an intangible practice like search engine optimisation may be a difficult decision to make. However, the effects of good SEO can be both an increase in sales and greater online visibility for your brand, two metrics which are both measurable and extremely valuable and Onpoint SEO service can really help your business expand, get more customers, and make more money. So how exactly does SEO improve a small business website, and just why is it worth investing in?   SEO for Small Business Websites To begin with, let’s imagine you are a customer who is interested in a new product or service, either for personal use or for your own company. Unless you’re already familiar with a particular supplier, the chances are you will need to do some research. More often than not, this research would begin with a Google search. With increased broadband speeds and ever-growing smartphone technologies, it would appear that the search engine will remain the dominating force for those seeking the right business for the job at hand. Google now processes over 40,000 search queries every second on average (visualize them here), which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. A good page ranking will mean potential customers see your business name first, giving you the edge over your...

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SEO and Content Marketing – It’s a Match!

If content is still king, SEO is queen. We look at how integrating your SEO and content marketing can increase relevant traffic to your website and improve user experience. Businesses tend to think of SEO and content marketing as completely separate departments, keeping them apart like two naughty children. In fact, when allowed to work together,

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How To Best Keep Google Happy | The Makerting Folks

SEO Keeping Google happy can be hard work. There are many factors at play and formulas to follow, some of which come easier than others. In order to drive sales up and increase the amount of readers or viewers to a page, the search engine has to be catered to. The central focus then comes

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Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look

Image via Shutterstock. Google is leaving you clues about how to become a better marketer — and you might not even be seeing them. 👀 The job of every marketer today, whether they work in PPC, SEO, CRO, or content, is to solve people’s problems. Google is taking note of companies that are doing it

source https://andlocal.org/google-is-leaving-you-clues-to-help-you-rank-higher-know-where-to-look/

How to Improve Page Speed for More Traffic & Conversions

Jeremy Knauff 1.7K READS Page speed is a critical factor in digital marketing today. It has a significant impact on: How long visitors stay on your site. How many of them convert into paying customer. How much you pay on a CPC basis in paid search. Where you rank in organic search. Unfortunately, most websites perform

source https://andlocal.org/how-to-improve-page-speed-for-more-traffic-conversions/