SEO and Content Marketing – It’s a Match!

If content is still king, SEO is queen. We look at how integrating your SEO and content marketing can increase relevant traffic to your website and improve user experience. Businesses tend to think of SEO and content marketing as completely separate departments, keeping them apart like two naughty children. In fact, when allowed to work together,

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How To Best Keep Google Happy | The Makerting Folks

SEO Keeping Google happy can be hard work. There are many factors at play and formulas to follow, some of which come easier than others. In order to drive sales up and increase the amount of readers or viewers to a page, the search engine has to be catered to. The central focus then comes

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Google Is Leaving You Clues to Help You Rank Higher – Know Where to Look

Image via Shutterstock. Google is leaving you clues about how to become a better marketer — and you might not even be seeing them. 👀 The job of every marketer today, whether they work in PPC, SEO, CRO, or content, is to solve people’s problems. Google is taking note of companies that are doing it

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How to Improve Page Speed for More Traffic & Conversions

Jeremy Knauff 1.7K READS Page speed is a critical factor in digital marketing today. It has a significant impact on: How long visitors stay on your site. How many of them convert into paying customer. How much you pay on a CPC basis in paid search. Where you rank in organic search. Unfortunately, most websites perform

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How to Write SEO Friendly Blog Posts – The Complete Checklist

Writing for SEO purposes can be difficult and time consuming. However, it’s time well spent, as SEO helps us rank better in the search engines.   How do you write an SEO-friendly blog post, you might ask? Using a step-by-step SEO checklist, of course! By the end of this article, you’ll know exactly how to write search

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Internal Link Structure Best Practices to Boost Your SEO

Corey Morris 2.8K READS Whether you’re launching a new website, refreshing an existing site, or restructuring your content, your internal link structure will be essential to your SEO success. Internal links are any links that connect your webpages to one another. If you don’t have an internal linking strategy, you’re missing out on a valuable

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Multiple Sites: Does It Hurt or Help SEO? – Search Engine Journal

Ron Dod 4.1K READS Having multiple websites hosted on different domains can be either a great or bad tactic when it comes to SEO. Most of the reasons for having multiple sites are tied more to business decisions or best practices, such as focusing a product offering for one customer base or separating brands into

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Artificial Intelligence & SEO: 5 Strategies You Need to Follow

Guy Sheetrit 2.2K READS Billions of searches are conducted on Google every day. Even with years of engineered gathering of search queries, Google still sees unique queries every minute. These days, people need and want definite answers from Google. Instead of typing just a couple of words, we nowadays type of speak a whole sentence,

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Google: Top Ranking Factors Change Depending on Query – Search Engine Journal

STAFF Matt Southern 10K READS Google’s Gary Illyes has clarified a misunderstanding about ranking factors. Contrary to popular belief, Illyes says there are no top 3 ranking factors that apply to all content. Top ranking factors for a web page will change depending on the query used to find it. I didn't give a top

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